Vishambhara Agency

Amul is an integral part of India’s economic heritage. Amul traces its journey to 1946 as a response to the exploitation suffered by the villagers due to the involvement of the middlemen. To combat the disruptive presence of the cartels, villagers of Gujarat formed the Kaira District Co-operative Milk Producers Union Ltd under the guidance of Vallabhai Patel, Morarji Desai, and Tribhuvandas Patel.

This cooperative began with just two village dairy co-operative societies and is now called Amul Dairy. Dr Verghese Kurien was entrusted the task of running the dairy from 1950.

Popular Amul products include milk (Deshi A2 Cow Milk, Amul Gold), bread spreads (butter, buttery chocolate, Amul Lite), cheese (processed cheese, Amul Gouda, Emmental Cheese, Mozzarella), beverage (Amul Kool, Amul Kool Café) paneer, curd, milk powder (Amulya, Amul Spray), chocolates, lactose free milk etc.

Amul is an extremely trustworthy brand in the dairy and consumer products industry and it is the trust factor that makes it one of the best FMCGs.